One of Minx Society’s favorite boutiques Madison has opened a premium outlet behind the Melrose Avenue boutique dishing out deals on to-die-for designer finds at up to 80% off original retail prices! At our latest visit, there were racks and racks of  Marni, YSL, Marc Jacobs, Chloe and Stella McCartney, plus more affordable, contemporary fashions from Alexander Wang, Elizabeth & James and Vanessa Bruno. Pieces are continuously brought in from all 7 of their locations, so be warned your first visit will keep you coming back for more! FYI:  follow Madison on Twitter for secret discount codes when shopping online!

8115 Melrose Ave., West Hollywood. (323) 651-3662. 11 a.m.-7 p.m. Monday through Saturday. Noon-5 p.m. Sunday.

We can’t get enough of Alexander Wang’s Rocco Mini Duffel and neither can Hilary Duff (seen here arriving at a salon in Beverly Hills) and Kristin Cavallari (heading into the Alice + Olivia store on Robertson).

Alexander Wang with M.I.A., in Alexander Wang for Gap and Repossi jewels, and Zoë Kravitz, in Alexander Wang for Gap with Van Cleef & Arpels jewels and a Hunting Season clutch at the The Costume Institute’s American Woman Gala.

Dying for your very own $1,000 Herve Leger body-hugging sheath? How about that cutting-edge, head-turning $500 Badgley Mischka mini? What minx isn’t? So, you’ll hit up the Barney’s Warehouse Sale bi-annually – and even resort to EBay – because let’s face it, these babies will only be worn once and hidden in the depths of your last season-has-been-closet. But, doesn’t that get tiring, wasteful, and expensive? Minxes, search no further for the perfect steal, your fairy godmother has granted you Rent The Runway.

Rent The Runway, developed by two minxy Harvard graduates by the names of Jennifer Hyman and Jennifer Carter Fleiss, is an online rental service providing designer duds for $50 to $200 for a four-night loan. Sign-up and this season’s dress of your dreams is readily available (carefully delineated by designer or occasion: date night, black-tie affair, white party, dinner party etc.) All you have to do is order 4 days in advance to your event (or same day if you’re in New York), and decide whether you need that second back-up (size or style) for just $25. 4 days after the event, stick it back into their prepaid envelope and drop it in the mail and poof!

(Small print isn’t bad either: dry cleaning is included in the price, but damage insurance costs $5, and in the case of outright destruction of the dress, the renter is responsible for the full retail price.) FYI all dresses come with a custom garment bag and a “fit kit,” which includes double-sided tape, bra strap adjusters and deodorant stain removers.

Yes, this is real. Check Rent The Runway out now.

Alexander Wang’s brand new collection of sunglasses are available now! Shop the collection here.

Amber Heard, who played Seth Rogan’s character’s girlfriend in “Pineapple Express”, leaving Gavert Atelier hair salon in Beverly Hills. Buy her skirt by Alexander Wang here!

Make sure to check out Opening Ceremony before this winter sale ends! Up to 70% off amazing designer pieces from: Boy, Chloe Sevigny, Opening Ceremony, Acne, Tsumori Chisato, Alexander Wang, Sophomore, Band of Outsiders, and more.

Opening Ceremony

451 North La Cienega Boulevard

310-652-1120; and online.