Minx Society isn’t just a company, it’s a lifestyle. Minx Society specializes in trend consulting, talent casting, personal styling, public relations, and event planning & promoting.

The concept originated simply as this lifestyle blog, where like-minded minxes could go to stay on top of the latest trends, fashion, art and music as well as the hottest events, restaurants and bars in Los Angeles. What is a minx? A minx is an influential, trendsetting woman that simply stands out and isn’t afraid of staying true to herself. The definition of a Minx is elusive. But that is the very essence of a Minx; she doesn’t fit into any mold. She is enigmatic, iconic, independent, imaginative, and intelligent. Nothing fazes her; she’s calm and collected. She’s mastered the art of getting whatever she wants. Minxes can be any age in any profession; they simply have one unifying quality: they stand out.

This minx following grew exponentially, Minx Society needed a physical place where their members could go and hang out. That’s when the most exclusive clubs, hotels, and restaurants reached out to Minx Society to get them in on promoting and planning minx events. Today, Minx Society has hosted such incredible events including a one year anniversary televised by MTV at The Hollywood Roosevelt with a live performance by the world famous Aqualillies, as well as a live Black Keys performance in the middle of Chinatown hosted by actress Charlize Theron and their monthly Champagne and Caviar party at the Sunset Strip’s Mondrian Hotel. Minx Society is the most sought after events team known for systematically tailoring events to attract quiet simply, the city’s top taste-makers, trendsetters, and celebrities alike with a high female-to-male ratio.

Casey Winchell, creator of Minx Society and legacy of Winchell’s Donuts, is a natural-born party girl who turned her love of socializing, ability to spot trends, and vision of downright good taste into a business.

If you want to throw the best party with utmost taste and perfectly curated guest list (no matter what budget), we’ll plan the entire thing from inception to execution (sending out invites, securing a venue, and hiring a photographer). If you’re a venue looking to become a hot spot, we got you covered. Contact us at casey@minxsociety.com for job, advertising, + party invites/promoting inquiries.