April 22nd, 2011 – Movies to Catch This Weekend

Water for Elephants

Romance movies are a dime a dozen, but a setting as unique as the one in “Water for Elephants” helps to set it apart. Based on the bestseller by Sara Gruen, “Water for Elephants” follows the tale of a veterinary student (Robert Pattinson) who begins working at a circus. He soon falls in love with the star performer (Reese Witherspoon), but the two are kept apart by her ruthless husband (Christoph Waltz).

Fans of the novel will also enjoy the film, and performers like Witherspoon and Waltz are always a treat to watch. Is it sappy? Undoubtedly. Does that matter? Not when R-Patz is on board.

Water for Elephants, 120 mins., rated PG-13.

POM Wonderful Presents: The Greatest Movie Ever Sold

If the title has you confused, allow me to explain: documentarian Morgan Spurlock (the mastermind behind “Super Size Me”) set out to make a movie funded entirely by product placement. Spurlock took the idea so far as to offer a special spot for a company in the title, and POM Wonderful accepted.

That’s just a taste of the kind of funny-yet-shocking fare you should expect from “The Greatest Movie Ever Sold.” In dealing with loads of product placement, Spurlock uncovers just how immersed we are in advertising as a culture…you might be surprised to see how often product placement slips by you.

Oh, and for his own advertising, Spurlock renamed a town in Pennsylvania to POM Wonderful Presents: The Greatest Movie Ever Sold, PA. That’s ballsy.

POM Wonderful Presents: The Greatest Movie Ever Sold, 88 mins., rated PG-13

The Bang Bang Club

Minx favorite Malin Akerman stars alongside Ryan Philippe and Taylor Kitsch  in this movie about combat photographers. Set in post-apartheid South Africa, the horrors of the violence and in-fighting that took place there are documented by the young photographers, whose spirits begin to weaken at everything that they witness. Questions of the morality of documenting war are raised, which are perhaps never so important as now, just days after “Restrepo” director Tim Heatherington was killed in Libya.

The Bang Bang Club, 93 mins., unrated.