Your Dreams Come True:

Dying for your very own $1,000 Herve Leger body-hugging sheath? How about that cutting-edge, head-turning $500 Badgley Mischka mini? What minx isn’t? So, you’ll hit up the Barney’s Warehouse Sale bi-annually – and even resort to EBay – because let’s face it, these babies will only be worn once and hidden in the depths of your last season-has-been-closet. But, doesn’t that get tiring, wasteful, and expensive? Minxes, search no further for the perfect steal, your fairy godmother has granted you Rent The Runway.
Rent The Runway, developed by two minxy Harvard graduates by the names of Jennifer Hyman and Jennifer Carter Fleiss, is an online rental service providing designer duds for $50 to $200 for a four-night loan. Sign-up and this season’s dress of your dreams is readily available (carefully delineated by designer or occasion: date night, black-tie affair, white party, dinner party etc.) All you have to do is order 4 days in advance to your event (or same day if you’re in New York), and decide whether you need that second back-up (size or style) for just $25. 4 days after the event, stick it back into their prepaid envelope and drop it in the mail and poof!
(Small print isn’t bad either: dry cleaning is included in the price, but damage insurance costs $5, and in the case of outright destruction of the dress, the renter is responsible for the full retail price.) FYI all dresses come with a custom garment bag and a “fit kit,” which includes double-sided tape, bra strap adjusters and deodorant stain removers.
Yes, this is real. Check Rent The Runway out now.




